Our story so far

We’re building sucessful companies in the used-automotive sector

We’re a Berlin-based startup who develop, launch, and operate used-automotive marketplaces within emerging market economies, with operations in Nigeria, Mexico, Chile, Pakistan, and Indonesia. We increase the efficiency of selling and buying cars through technology, infra-structure creation, access to capital and innovative business models that allows all stakeholders to gain from our impact.

The company was founded in April 2016 by serial entrepreneur Sujay Tyle, emerging markets specialist Peter Lindholm and experienced team lead André Kussmann. Operations officially launched in September 2016 and we’ve quickly grown from a small scale to managing a large amount of monthly transactions across our component companies just one year after launch.

Emerging markets represent a huge stake of used-car market size across the world. These massive markets, combined with a gap to developed nations on innovation, technology and access to capital, makes us perfectly placed to lead the digitization of the automotive sales sector. Emerging markets have large, young populations who are increasingly adopting new technologies, upgrading their cars more frequently and who are more and more concerned about wasting their time with bureaucracy and inefficiencies

Meet the team

Our team is composed of over 600 people across its five existing operational markets, with additional staff based in Sweden, the United States, and at its Berlin HQ.

Sujay Tyle
CEO / Co-founder
Peter Lindholm

Sujay was most recently a partner at Kingsway Capital, a London-based emerging-markets focused fund. Prior, he was on the founding team of Hired.com (a talent marketplace) as its COO. Hired has now raised $53m in funding and operates in Australia, Europe, and the US. Before Hired, Sujay was VP of Business Development at Scopely. Sujay entered Harvard at age 15, before leaving with a Thiel Fellowship. Sujay was named one of Forbes’ 30 under and one of Goldman Sachs’ top 100 intriguing entrepreneurs.


Formerly working within Kinnevik companies for last 6 years (Millicom, MTG, Qliro Group, Rocket Internet). Peter managed the $195M investment into Rocket Internet and was a part of management teams in different roles for multiple small launch-stage and large ventures (3-150 MUSD revenues) in both developed and developing markets. He has been launching and setting up teams since he was 18. MSc BA from top Swedish University.

André Kussmann
CTO / Co-founder
Eyass Shakrah

Full stack developer (frontend & backend) with strong background in both software and hardware solutions. Formally the Director of Engineering for WKDA/Auto1 and with experience from both start-ups (Parku, Youtailor, Amerano) and corporates (Deutsche Telekom). Lead the significant expansion of the Auto1 development team from 40 to 70 people over the last year.


Eyass joined Frontier Car Group from Avito, where he was a part of the executive management team at the $3bn company from early 2012 (acquired by Naspers). He joined Avito as a startup and initially launched a number of new markets which he led from inception to exit (sold to Schibsted). Eyass started his career at Goldman Sachs in London after having studied marketing and finance at Stockholm School of Economics.

Alessandro Regonini
VP Engineering
Florian Sauter
VP Product

Serial entrepreneur in enterprise and mobile internet software with over 15 years experience creating, managing, and selling service and product-based software companies in Italy and internationally. Started his career as founder and CTO of several System Integration companies, co-founded one of the largest ERP solution for the fashion and luxury markets (Datafashion) and the first and largest Italian social/mobile rewarding platform (Pointstic). Formerly he was the CTO of Zipjet (Rocket Internet)


Formerly worked within product development for home24 (Rocket Internet), Boston Consulting Group Digital Ventures, HeavenHR and many more. Florian has extensive product experience combined with a technical background.

Peter Malmqvist

Peter Malmqvist has several years of Management experience in Finance, working in Sweden, Italy, Germany and the Middle East. After his studies in Stockholm and New York, Peter started his career at E&Y at their Stockholm and Berlin offices. Peter most recently worked as Head of International Finance at Auto1, after holding the position of Finance Manager in the Middle East. Peter also speaks fluent English, German, Italian, Swedish, and is a Chartered Global Management Accountant (CGMA).

what we do


Platforms and technology

At the core of our operation is a suite of multi-platform digital applications that help facilitate the purchase of used-cars and their subsequent sale to dealer networks in our operational markets. From our technology and design centre in Berlin, we’re digitizing the automotive sales sector for increasingly connected societies.


Infrastructure creation

Since our founding in April 2016, we’ve opened operational HQ’s in five markets, established over 100 inspection centres, built warehousing and storage capacity for $100M of gross merchandise and developed innovative supply chain solutions to revolutionise the way cars are moved and traded in some of the worlds biggest emerging markets.



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